As the head of KCG Public Relations, Pamela King oversees a boutique agency specializing in strategic planning, media outreach, diversity counseling, strategic partnership building, sponsorship development and social marketing in the areas of health information, cause marketing, education, entertainment, non-profit, government and sports .
Pamela has spent over 12 years working in various aspects of public relations, journalism, community outreach and public affairs. Her career has span across non-profits and governments nationally and abroad.
Before launching KCG, Pamela led the public relations and community outreach efforts for all American Red Cross National Headquarters health, safety, products and children’s outreach. During her time with the Red Cross, Pamela successfully directed public health awareness campaigns, which helped garner high percentages of earned media coverage and raised visibility of the Red Cross and its services.
Pamela has led numerous high-profile social awareness campaigns to improve health, safety and education in communities of color. Her work on eradicating the disproportionate number of minority drowning deaths, bridging the communications divide in health disparity and breast cancer awareness in underserved groups are examples of campaigns she has forged, which gained national attention and effected positive change across many communities.
Previously, Pamela directed strategic planning for Bay Trends Public Relations in Tampa, Fl, developing targeted campaigns for small businesses, professional athletes’ charitable foundations and healthcare institutions. Bay Trends created the “We Care” Early Breast Cancer Awareness Project", which helped to bring breast cancer detection messaging to the underserved and those within the healthcare disparity communities.
An active member of the public relations, healthcare, sports, education and entertainment community, Pamela stays active in many public relations and community driven environments. As past Co-chair of the National Capital PRSA Diversity & Multicultural Committee, she drove health care and diversity communications symposiums benefiting those in the Capital area. As an active member of National Association of Medical Communicators, PRSA Health Academy and planning member for the 2009 National Association of Black Journalists annual convention, Pamela stays on the pulse of up-to-the minute issues in health care, diversity, community and the arts.
Pamela received her Mass Communications/Public Relations degree from Boston University and studied for her Masters in Education at the City College of New York.
A native of suburban Boston, Pamela now resides in the Metro Washington, DC area, where she dedicates her time to social causes and community growth.